Clarity. Confidence. Growth.
Business intelligence for small businesses, without the drag
See what HotViking can do — book a free demo and ask away.
You Can’t Scale on Gut Alone
Most small businesses run on instincts, not insight. That works — until it doesn't.
Enterprise tools are bloated and built for large teams. Freelancers drop off after delivery. DIY means late nights and second-guessing yourself. HotViking changes that.
We meet small businesses where they are — No fluff. Just clarity, momentum, and growth. That’s what we deliver.
Why HotViking?
HotViking gives small business owners the clarity and confidence to act on their data. We simplify performance measurements, identify hidden inefficiencies, and align analytics to real business decisions — all without the cost, confusion, or drag of traditional BI tools or full-time hires.
Our team is passionate about making business intelligence simple, actionable, and tailored to the busy, growing service-based businesses we serve. Over 4 million U.S. small and medium-sized service businesses earning between $100,000 and $1.5 million annually struggle to harness their data effectively, and HotViking is here to change that.
Our Mission: To empower thousands of these small and growing businesses across the U.S. to stop guessing and start growing with clarity and confidence.
Curious what our work looks like in action? Check out Street Data — our growing series of no-fluff, market-smart dashboards for small businesses.
HotViking combines foundational business intelligence with scalable strategic tools including predictive modeling, automated insight generation, and machine learning driven forecasts for clients ready to take the next step. We offer a productized set of BI services designed for simplicity, speed, and scale. Most clients start with a Snapshot, then upgrade to monthly plans as value becomes clear.
Our tailored dashboards and reports provide small businesses with clear, actionable insights across key areas critical to growth and success. Each plan includes customized visuals aligned to your unique goals.
Data Privacy & Security
Your data is treated with the utmost care. We use secure, encrypted methods for data transfer and storage to keep your information safe and confidential.
Not sure where to start?
Every client begins with a free 45-minute async consultation to assess your goals and data setup. No pressure — just clarity on what's possible.
Clarity
$99
/(one-time)
Power BI dashboard with foundational KPIs covering
Custom Power BI dashboard with key metrics across revenue, profit, customer trends, and marketing performance
Visual Insight Map showing where to double down and what to fix
1-month Power BI license
Action-focused walkthrough (video or live) so you know what to do next
For first-time audits or clarity checks. Cut through the noise. Get a clear, honest look at what’s working — and what’s not — in your business.
Momentum
$199
/month
Everything in Clarity, plus
Monthly dashboard refresh with updated data and trend analysis
Operations & Efficiency Dashboard (productivity, inventory, bottlenecks)
Project Tracking Overview
Ongoing email support and one round of revisions per month
1 Power BI Pro license
For growing teams that need fresh monthly insight. Get consistent, updated views of your operations, sales, and team efficiency.
Growth
$399
/month
Everything in Momentum, plus
Forecasting & Scenario Analysis
Industry Benchmarks & Competitor Comparison
Strategic Recommendations highlighting actionable opportunities
Custom Insight Summaries identifying anomalies and trends
2 Power BI Pro licenses
For growth-stage businesses that want an edge. Unlock strategy-level insights to outpace competitors and plan with confidence.
** Deliverables are tailored based on a detailed requirements session and depend on the availability and quality of your data. Dashboards integrate information from spreadsheets, CRMs, POS systems, marketing platforms, and other relevant sources. All files are shared securely via Google Drive, with a strong focus on data privacy and confidentiality. Our plans grow with your business—start with a quick audit and upgrade as your needs evolve.
How We Work
Our streamlined 5-step async process delivers meaningful insights—fast and hassle-free:
Explore service plans and pricing options.
Complete the Intake form to share your goals and data context
Free Session With Bi Developer to clairfy goals and data.
Confirm payment via Stripe — Simple, secure checkout
Receive your dashboard and summary.
After signing up:
We send a friendly intro email with a simple data intake checklist.
Our BI Developers and Analysts conduct a user requirements session over Google Meet.
You receive a walkthrough of the results via shared notes or screen share as needed.
One round of revisions based on your feedback is included.
Final report and dashboard are delivered promptly after revisions.
Ongoing plans include email support and monthly updates.
All communication is async except for scheduled live walkthroughs.
Join Us
At HotViking, we help small businesses grow by turning scattered data into clear, actionable insights. As we grow, we’re looking for passionate folks in two key roles:
BI Developers & Data Analysts
You know your way around DAX, Power Query, and APIs—and have real-world experience in data science, machine learning, stats, and data viz.
Business Development (Client Acquisition)
You spot the right small businesses, build strong relationships, and know how to grow a client list—this is your zone.